Dive Bomb Industries has firmly established itself as a premier brand in the waterfowl hunting world. From realistic decoys to rugged hunting apparel and gear, it has earned the trust of countless hunters across North America and beyond. While many hunters are familiar with their top-quality products, there are lesser-known facets of the company that make Dive Bomb Industries truly unique and worth exploring. Here are five surprising and insightful things you probably didn’t know about Dive Bomb Industries.

 

1. The Humble Beginnings: Born from a Craigslist Ad and a Casual Comment

Dive Bomb Industries’ origins are a true testament to how passion and ingenuity can transform a simple idea into a thriving business. In 2011, the company’s founder, Cody Stokes, initially sold silhouette-style duck decoys through a Craigslist ad. There was no grand business plan, no flashy branding — just a hunter eager to share his creations and make a little extra cash.

The name “Dive Bomb” was inspired by an offhand comment from a friend during a hunting trip in Canada. Watching the decoys in action, the friend exclaimed, “Look at them dive bombing!” The phrase perfectly captured the dynamic energy and spirit the products embodied. It stuck, and soon, Dive Bomb Industries was born.

This organic and unpretentious start shaped the company’s down-to-earth culture and grounded approach to business. Unlike many large hunting brands that start with heavy marketing budgets and complex supply chains, Dive Bomb Industries grew from authentic hunting experiences, firsthand knowledge, and grassroots word-of-mouth support.

This origin story continues to inspire the company’s philosophy today: stay close to the hunter’s needs, keep innovation practical and functional, and never lose sight of the core passion that drives every product.

 

2. Designed by Hunters, For Hunters: The Power of In-House Expertise

One of Dive Bomb Industries’ greatest strengths is its dedicated in-house design team. Unlike many companies that outsource product development, Dive Bomb employs hunters, outdoorsmen, engineers, graphic artists, and adventure enthusiasts who collaborate closely on every item.

This multidisciplinary team ensures that products are not just conceptually sound but practically tested in real hunting conditions. Their direct involvement means that feedback from the field rapidly translates into product improvements.

For example, the company’s waterfowl decoys are crafted using detailed research on waterfowl behavior and vision. By understanding how ducks and geese perceive their surroundings, the design team creates decoys with accurate color palettes, naturalistic poses, and non-glare coatings that fool even the most cautious birds.

Similarly, Dive Bomb’s hunting blinds and apparel are tested for durability, weather resistance, and comfort in diverse environments—from the freezing wetlands of the Midwest to the marshes of the southern United States.

This hands-on approach ensures that every product is tailored for hunters’ real-world challenges, making Dive Bomb gear reliable and user-friendly. Their mantra is simple: if they wouldn’t use it themselves, it doesn’t make the cut.

 

3. Direct-to-Consumer Model: Cutting Out the Middleman for Better Prices

Dive Bomb Industries operates on a direct-to-consumer (DTC) business model, a strategy that has significantly disrupted traditional hunting gear retail. Rather than selling through third-party retailers, Dive Bomb sells its products exclusively through its own website.

This approach offers several key advantages:

• Cost Savings: By cutting out the middleman, Dive Bomb saves on distributor and retail markups. These savings are passed directly to customers, who get premium gear at more affordable prices.

• Customer Relationship: Selling directly allows Dive Bomb to build closer relationships with customers. They gather feedback, respond to inquiries, and adjust offerings quickly based on real user needs.

• Inventory Control: Managing their own inventory means they can maintain stock levels that match demand and quickly roll out new products without retailer delays.

• Consistent Brand Experience: Customers receive authentic Dive Bomb products guaranteed by the company itself, reducing the risk of counterfeit goods.

This direct connection to customers fosters a loyal community and gives Dive Bomb agility to innovate and adapt rapidly in a competitive market.

 

4. A Vibrant Community: More Than Just a Brand

Dive Bomb Industries prides itself on being more than just a gear company—they foster a passionate hunting community. Their active presence across social media platforms such as Instagram, Facebook, TikTok, YouTube, and Snapchat keeps hunters connected and informed.

They share a variety of content, including:

• Hunting Tips & Tutorials: Video guides on how to set up decoys, hunting blind techniques, and gear maintenance.

• User Stories: Showcasing real hunters’ successes, adventures, and product experiences.

• Behind-the-Scenes: Insights into product design, manufacturing, and company culture.

• Events and Giveaways: Contests, limited-time offers, and community hunts.

Additionally, the company produces the “Dive Bomb Squadcast” podcast, where hosts and guests discuss hunting tactics, interview industry experts, and explore topics relevant to waterfowl hunters.

This community engagement strengthens the brand’s relationship with its audience, creating a loyal following that feels personally invested in Dive Bomb’s mission and products.

 

5. Customer Satisfaction: A 100% Guarantee Backed by Action

Perhaps one of the most reassuring aspects of Dive Bomb Industries is their unwavering commitment to customer satisfaction. Every product comes with a 100% satisfaction guarantee. This means if a customer is not fully happy with their purchase, Dive Bomb promises to make it right—be it through a replacement, repair, or refund.

This level of service builds confidence among hunters who rely heavily on their gear. Knowing that Dive Bomb stands behind its products encourages buyers to try new items without hesitation.

The company also maintains a responsive customer service team, ready to address questions about orders, usage, or product recommendations. This hands-on support complements their quality products and fosters trust in the brand.

 

Bonus: The Innovation Behind the Gear

Dive Bomb Industries is continually innovating its product line. Whether it’s the use of advanced polymers for ultra-durable decoys, ergonomic designs that mimic real bird movements, or compact and weather-resistant hunting blinds, the company invests heavily in research and development.

Their products undergo rigorous field testing, with feedback cycles that incorporate input from pro hunters and everyday customers alike. This relentless pursuit of excellence helps Dive Bomb stay ahead of competitors and consistently deliver gear that meets the evolving demands of modern waterfowl hunting.

 

Conclusion

Dive Bomb Industries exemplifies the perfect fusion of passion, innovation, and customer-centric values. From its modest beginnings as a Craigslist ad to a major player in the hunting gear market, the company’s story is inspiring. Their commitment to quality, direct customer engagement, and community building has made them a favorite among hunters who demand reliable, effective, and affordable equipment.

Whether you are an experienced waterfowl hunter or a newcomer eager to explore the sport, Dive Bomb Industries offers gear and a community that supports and enhances every step of the hunting journey. Knowing these five things about the company adds a new level of appreciation for the brand and its mission.